Authoritative backlinks are a high priority when it comes to any SEO strategy. Unfortunately, or fortunately depending on how you look at it, the same link building techniques that used to work well back in the day don’t work as well as they used to and may even penalize you. Google is constantly changing their algorithm, and getting highly ranked in the search engines means you need to adjust your strategy accordingly.
So, what are these changes and how do you earn authority backlinks with Google and other search engines today? I learned a number of them while working at ClickMinded, an online SEO training course. Here are some tips to help you understand what has changed and what you can do to earn high quality links.
One of the common ways used to build backlinks was submitting your website to every directory you could find. Now that Google is much more stringent in evaluating the quality of links and not just the quantity, doing this not only fails to be as effective as it once was, it can actually hurt you by making it appear that you are collecting artificial links to raise your page ranking. However, directories aren’t completely off limits. Getting your website listed in a quality directory, such as the Better Business Bureau directory or a high quality geo or niche-specific portal might still be an effective way to earn a link, but they’re generally not that valuable.
Another popular method for building backlinks was article marketing. With the development of a wide variety of article marketing websites, using these sites to build backlinks to other websites also exploded in popularity. While not obsolete, article marketing is not as effective as it once was because Google and other search engines have begun to realize those sites were being used and abused by web developers seeking as many links as possible without concern for their quality. A better way to earn high quality backlinks through article writing is to write guest posts for other very reputable websites who are known for being selective and for producing high quality content (look at what you’re reading right now! ). Being invited to write for one of those sites not only provides you with a quality link, it improves your reputation as a quality content producer.
Finally, the newest and best way to generate high quality backlinks is through social networking, something that was still in its infancy just a few years ago. Building a solid presence on popular social networks like Facebook, Twitter and Google+ not only allows you to communicate effectively with your vertical, it also allows you to build relationships with other businesses in your field and provides good quality backlinks to your website. It also opens the door for testimonial links from clients and other businesses that have positive experiences with you.
While Google changes on a regular basis, the main focus behind ranking in the search engines is and always will be quality. If you focus on building a solid, good quality website, develop good relationships through social networking sites, and provide quality content everywhere you go, authority backlinks will happen naturally. Always focus on quality!
Author: Lorena Rudha is an Internet Marketing Analyst at ClickMinded, an online SEO training course for startups.